Sharing Social Responsibility

Ameren discloses a great deal of financial, environmental and regulatory information. But to better inform its stakeholders, the energy provider wanted to create a streamlined Corporate Social Responsibility Report.

Ameren’s 2013 report makes it easy for people to learn how the company balances the “triple bottom line” of community betterment, environmental stewardship and financial strength. It’s full of helpful facts, figures and customer FAQs. And to conserve natural resources, it’s available as an interactive PDF and e-book for iPad. While browsing through topics like Energy Efficiency, Safety, Climate and Ethics, people can explore related content online.

As KPMG says in its latest Survey of Corporate Responsibility Reporting, the debate is over whether companies should publish responsibility reports. (Answer: Yes!) The challenge now is to “communicate the information in more digestible, engaging ways.” Simantel was proud to collaborate with Ameren to accomplish this.

Simantel was proud to collaborate with Ameren to accomplish this. The report not only won Gold in the League of American Communication Professionals’ 2013 Inspire Awards Corporate Publishing Competition—it also won Top 40 Overall honors, putting it among the world’s best for clarity, creativity and content.