Client: OSF HealthCare
Big vision and bigger goals get realized with innovative ideas and a passion for community.
What if we had groundbreaking healthcare, right here in our community? What if we had the fundraising to build lifesaving facilities, like a world-class cancer center? These were the big questions (and big vision) brought to us by OSF HealthCare Foundation and OSF HealthCare hospital network. Through research and innovation, we answered them. Over years of working together, our partnership has led to projects and collaborations across (and beyond) their organization. But no matter the task at hand, there is always the passion to make a lasting impact in our community.
  • Community Outreach
  • Content Strategy
  • Creative Activation
  • Motion Media
  • Analytics
  • Marketing Automation

Challenge

Connecting the dots
The OSF HealthCare Foundation had many large-scale goals, including specific fundraising targets. Our team began developing strategies and conducting research on what was needed to achieve them. We then set up alignment meetings with their top leadership and came together to discuss their major goals and plans. Coming out of those workshops, the client left with a roadmap on how they would go about their fundraising efforts.

Solution

Innovation meets inspiration and taking expertise next-level

At any moment, any one of our employees might need to use OSF HealthCare’s services. Some of us have seen loved ones go in and out of the hospital, or watched them fight on the front lines while working in one. We harnessed this reality to inspire a campaign for the OSF HealthCare Foundation that felt intimate and uplifting. We used innovative formats like a video brochure, a physical hardcover with an embedded video display, and other creative assets. We equipped their leaders with inspiring content for in-person meetings with potential investors and philanthropic events – arming them with tools to encourage donations toward their grand mission.

The campaign’s fundraising efforts contributed to OSF HealthCare’s substantial and continued growth. In 2024, they launched the state-of-the-art Cancer Institute, one of just two facilities in Illinois that offers proton beam therapy. With that success, we worked with OSF HealthCare’s hospital network on their OSF OnCall initiative. Through video and marketing automation, we helped them make the adoption and expansion of remote hospital services and virtual health solutions a reality.

Outcome

Connecting our community
Every solution with OSF HealthCare involved a personal touch because of the intimate role it plays in our community. Some of our employees felt inspired to share their personal stories through testimonials for digital content. It turned into a project much bigger than marketing. We continued to push ourselves to create out-of-the-box solutions with our clients that could make a lasting impact on our community. For us, this was an opportunity to support our hometown healthcare system with what we’re best at: innovative marketing.
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