Six New Year’s Resolutions for Marketers

Yes – it’s that time of year again. It’s time to put 2024 behind us and set goals for ourselves so we can make 2025 the best year yet! While normally New Year’s resolutions are reserved for personal goals like going to the gym or reading more books, we thought marketers deserved to make their own resolutions, too. It’s a great opportunity for us to reflect on what went well in the past year and how we can improve and predict trends in the future. To help you out, we’ve cooked up our own list of six resolutions for marketers to get you started. If you want to stay ahead of the curve, be sure to make these resolutions a priority in 2025.

#1 Stay Authentic While Embracing AI

It’s inevitable – AI is a part of our work and life now. Our challenge for the future is to find balance with it. If we rely on it too much our work loses an authentic human touch that’s important for connection. If we don’t use it at all, we will fall behind on modern efficiencies and the opportunities AI offers to help with creativity, productivity and decision-making. So, in 2025, let’s aim to be intentional in how we blend the best of both worlds—authenticity and innovation—to create something truly impactful. By striking this balance, we can create work that’s not only efficient and forward-thinking but also deeply resonates with our audience. The future of marketing will be one where technology amplifies our strengths, but never replaces the heart that defines what it means to be human.

#2 Leverage the Power of Video Content

In general, video continues to outperform every other medium, and if you aren’t looking for ways to incorporate it more into your marketing strategy, you’re missing out on a significant opportunity. The reality is that consumer attention spans are shrinking and digital platforms keep evolving, pushing the need for more dynamic, engaging content. Through all of this, video has proven to be one of the most effective ways to hold audience attention. Whether it’s a major campaign, an evergreen social post or short-form mobile content, be thinking of ways you can use video more in 2025. Marketers need to go beyond traditional static content and find innovative ways to integrate video into their strategies across all touchpoints as a core component in marketing efforts.

#3 Focus on User Experience (UX)

As digital experiences become more sophisticated, consumers expect seamless, intuitive interactions with brands across all touchpoints —whether it’s a website, mobile app or even social media channels. Marketers need to focus on crafting experiences that are not only visually appealing but also easy to navigate and personalized to each user’s needs and preferences. A positive User Experience (UX) can significantly boost customer satisfaction, increase retention rates and drive conversions. By prioritizing UX in 2025, marketers can build stronger, more lasting relationships with their audience, full of trust and loyalty in an increasingly crowded digital marketplace.

#4 Have a Social-First Mindset

Social media platforms are no longer just channels for brand awareness – they are where conversations happen, communities form and buying decisions are made. As social platforms evolve and new trends emerge, marketers must prioritize creating content that’s native to these spaces, focusing on formats that connect with users in an authentic way. This means moving away from the traditional one-size-fits-all approach and embracing personalized, real-time content that speaks directly to the needs and interests of each community. Whether it’s through live streaming, influencer partnerships, user-generated content or short-form videos, social-first marketing requires brands to be agile and responsive. By making social media a central part of strategy in 2025, marketers can build stronger connections and drive more meaningful results.

#5 Monitor and Adapt to Trends in Consumer Behavior

Now more than ever, marketers must be proactive in keeping up with changing trends in consumer behavior to help shape successful marketing strategies. That’s because consumer preferences are constantly evolving due to technological advancements, cultural movements and other economic factors. To stay relevant, marketers need to stay on top of these changes to adjust their approach in real-time. This could mean adopting new platforms or responding to social trends with messaging that aligns with consumer values. The ability to adapt quickly is not just about keeping pace with trends, but understanding how they influence deeper shifts in behavior. The difference between thriving and falling behind in 2025 will lie in how well marketers understand and react to these fast-changing behaviors.

#6 Challenge the Status Quo

The nature of marketing has always been to stand out amongst the noise, and that goal applies today, now more than ever. The traditional approaches that once defined success are no longer enough in a world where innovation and consumer expectations are constantly shifting. Marketers need to push boundaries by experimenting with new technologies, creative formats and unconventional strategies that break through the noise. Challenging the status quo isn’t about rejecting proven methods but about evolving them to reflect the changing needs of the audience. In 2025, the brands that will succeed are those who are willing to question, adapt and innovate at every turn.

Now that you’ve seen our list, what marketing resolutions you would add to your list? By taking the time to lay out your goals, you’ll be able to make the most out of 2025!

PS – We’d love to hear what your goals are for the new year. Reach out and let’s talk!