If you’re working on a content strategy specific to your company’s response to COVID-19, this tool is a great place to start. Download this Content Framework tool to explore the four pillars we suggest focusing on while communicating during a crisis. And don’t forget about frequency; make sure to be mindful of reader burnout. On this worksheet you can take your content plans a step further by working through the purpose of each pillar, type of content, frequency and which channels to promote on. Remember, relevance is key.
This is just one of the many tools that Simantel uses when working through a content strategy with our clients. If you already have content plans solidified for COVID-19, this template can also be used to define longer term pillars that your team should rally around.
If you’re interested in this Content Framework tool, you might also be interested in downloading the Customer Journey Map, Message Matrix, Content Audit Template, Empathy Map and Content Tracker Template.
