Hard Working Brands, News, Work

A new identity for ELGI

Simantel's India-based client, ELGI, gets a new look...

Written by simantel

Published on July 2, 2012

In May 2011, our footprint extended over 8,700 miles when new client ELGI Equipment joined our roster. Based in Coimbatore, India, ELGI is a global producer of air compressors. Over the past year, our teams have been working together to develop a global branding strategy, new identity and launch a major new product.

Today, ELGI debuted its new logo (below), created by Simantel. The logo is a progression from the company’s roots in India to a progressive, global partner to its clients. This new identity is just the beginning of a global branding and marketing program our firm is developing.

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