What do successful organizations have in common? They embrace their mission. Successful organizations don’t just talk about what they do or how. They focus on why they do it.

Ameren’s mission statement clearly captures its reason for being: To Power the Quality of Life. The utility company provides energy that powers the regional economy and the lives of millions of customers.

With such a vital mission, it’s critical that all Ameren employees understand their shared purpose. Doing so helps them work safely, perform at high levels and meet customers’ expectations. Simantel is collaborating with the utility to energize new and existing employees about the “why.”

This work won a Telly award. Learn more.