Recently, four Simantelites traveled to New York to attend the premiere of Mike Rowe’s new show on CNN, “Somebody’s Gotta Do It.” Simantel has collaborated with Caterpillar® and Mike Rowe for the Cat® Technician Recruitment campaign, “Are You Built For It?”

It was an exciting night, complete with a red carpet, a talented DJ, an artist painting a portrait of Rowe and even an ice sculptor chiseling Rowe’s likeness into ice. Guests enjoyed photos of Rowe’s adventures while filming the show.

Early in the evening, Jeff Zucker, the president of CNN, gave a brief introduction and welcomed Rowe on stage, where he spoke about the meaning behind the show.

Hear what Jake, Josh, Tiffany and Nicole thought of the experience:

“It was great being part of the CNN premiere party. Simantel and Cat have really worked hard to get to this point and have built a great relationship with mikeroweWORKS. It was a celebration for all of us. I’m really excited to have Cat commercials airing on the network as Mike Rowe steps back into the spotlight after finishing up the widely successful ‘Dirty Jobs.'” -Jake

“[The premiere] was a great way to celebrate all of the hard work that’s gone into the campaign over the years. I think we’re all pretty much converts to Mike’s way of thinking now, and it’s great to see positive results from something that we all wholeheartedly believe in, and to know that we’re helping his message reach a larger audience.” -Josh

“It’s not that often that a traditionally B2B company has the opportunity to speak directly to consumers. With this campaign, we were able to directly reach the hearts of consumers by leveraging the celebrity voice of Mike Rowe. He is genuinely passionate about shining a light on the importance of skilled trades and that’s why it is a natural fit and worked so well.”   -Tiffany 

“It was an honor to be invited to the launch party for Mike’s new show. It was great to finally put names to faces – those we have been working with at CNN, as well as Mike’s team at mikeroweWORKS – and celebrate all of the hard work that has gone into the Tech Recruit campaign. The event was a success and the Caterpillar/Simantel team had a blast. We all brought back some great memories.” -Nicole