We’re proud to announce we took home gold for Campaign of the Year: B2B at the 2014 Ad Age Small Agency Awards for our recruitment campaign with Caterpillar, “Are You Built For It?”
The campaign launched a national conversation about the importance of the skilled trades. Not only did it help Cat® dealers find the right men and women for the job, it properly applauded the many who work to build America, empowered by Cat equipment.
Read how Caterpillar found the right skilled technicians: “Are You Built For It?”
This honor is especially meaningful to us as Advertising Age is recognized as the leading global source of news, analysis and inspiration for the marketing and media community.
The Small Agency Awards are the premier honors saluting outstanding work created by independent shops with 150 or fewer employees. The awards were launched to ensure that the groundbreaking campaigns and innovative brand ideas produced by smaller firms receive the recognition they deserve.
We traveled to Austin, TX with our valued client, Sarah McDonnell from Caterpillar, to attend the Small Agency Conference and the award ceremony. The award is a fun way for us to celebrate our long-standing relationship with Caterpillar—a global force certainly, but also a staple in our own Peoria community.
The awards showcased stellar work from small but mighty agencies worldwide. We were very honored to be included with such talented creative shops.
The July 28 issue of Ad Age will feature a special section on the Small Agency Awards winners.
Read about the awards and see the other winners on Ad Age.
