Ideas that move business


Explore the thinking behind the work. From strategy and creativity to AI, technology and business growth, our latest perspectives, case studies and insights are built to help ambitious brands navigate what's next.

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The Intelligence Question: When AI Serves Industrial Marketing and When Humans Should Lead

Graphic recognizing Simantel as a 2026 Top B2B Marketing Agency for industrial complexity.

Simantel Recognized as Manage Marketing’s 2026 Top B2B Marketing Agency

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Winter ’27 for Marketing Teams: What Actually Matters in This Release

iPhone inbox showing an AI-generated email summary, illustrating how Apple Intelligence changes what customers see from marketing emails.

The Inbox Reads Your Email Before Your Customer Does

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3 Steps to Better Protect Your Data When Working With Third-Party Vendors

Salesforce Summer ’26 graphic illustrating connected AI, marketing, analytics and security capabilities.

Salesforce Summer ’26 – Four Updates Worth Your Attention

Keep good thinking coming