Hard Working Brands, Work

Cat Product Link Launches

A look at the campaign's successful launch and overview video...

Written by simantel

Published on April 28, 2011

Members of the Cat Connected Worksite team came to our Water Street office today to celebrate the campaign launch for the all-new Cat Product Link.

The process began in mid-2010 and came to fruition in early 2011 with a new website, product overview video and fully developed marketing strategy that best complemented the new Caterpillar product. Kudos to everyone who worked hard to make it a success!

VIDEO

WEBSITE

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