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Managing the Buyer’s Journey In Uncertain Times

What marketers should be thinking about when it comes to the customer journey in today’s strange environment.

Simantel strengthens commitment to the technology, automation and data space with a recent promotion.

Moving Business Forward in This Unprecedented Time

In light of news about the Coronavirus, business owners everywhere are trying to figure out what to do next. Here’s some advice from our corner of the world.

Two Types of Personas: How to Choose?

You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.

And, We’re Live! Marketing Sweats Podcast

Season one is now available. Tune into our new podcast about real-life accounts from hardworking pros.

Tackling the Top Three Marketing Challenges of a Matrix Organization

Read how you can overcome resource, knowledge sharing and alignment challenges so you can make better marketing decisions.