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The Mailbag: A Client Q&A
Let’s talk more about adapting to changes in leadership, planning a lead gen strategy and rationalizing the cost-value of your agency.
MadWomen: The 3%
With Women’s History Month drawing to a close and International Women’s Day behind us, I think it’s safe to say it felt a bit different this year.
Aligning Video with Your Brand
Leadership finally approved that video you’ve been wanting. Now What? How do you choose between humor, heartfelt or education.
What is Marketing Automation, Again?
Let’s talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn’t mean getting away from the overarching strategy.
When Innovative Brands Collide
A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.
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