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If you’re ready to get started on social lead gen ads and are looking to connect Eloqua with Facebook, this whitepaper is for you.

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.

These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.

This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.

We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.

If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.