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‘Tis the season to celebrate awkward holiday small talk. Watch this year’s holiday video to take a peek inside Simantelites’ conversations with their families about what we do for a living.

Eloqua and Facebook Lead Gen Ads are Now Friends

If you’re ready to get started on social lead gen ads and are looking to connect Eloqua with Facebook, this whitepaper is for you.

Who Are You? Why Personas Make for Better Marketing.

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.

5 Steps to Better Research

These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.

The Mailbag: A Client Q&A

This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.

Calculating Calculators

We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.