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Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.
5 Steps to Better Research
These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.
The Mailbag: A Client Q&A
This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.
Calculating Calculators
We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.
Driving Quality Leads on Social
If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.
Our Arms are Longer Than They Look
The Advertising and Marketing Independent Network (AMIN) is a group of 50 fiercely independent agencies is 30 different countries around the world.
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