Hard Working Brands Archives

A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.

A project re-envisioned: Content Production meets deadlines and raises the bar for Cat Reman.

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.

Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.

Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.