As 2024 comes to a close, we wanted to take a moment to celebrate all that our team has accomplished this year. While we’ve seen incredible client wins and experienced agency growth that fuels our excitement for 2025, the most meaningful victories go beyond business results. The impact we’ve had on the communities we serve, and the personal and professional growth of our employees, are what truly inspire us. It’s about the difference we’re making together—both in the world of business and in the lives of those around us. So, without further ado, here are five wins we’re incredibly proud of, and the stories behind them.
#1 The Agency of And
Who would we be if we didn’t start this list off without the biggest win of the year – our brand revamp! If you’ve been living under a rock, let us reintroduce ourselves: Hello we’re Simantel and we call ourselves The Agency of And. It’s who we’ve always been, but now we have words to explain it! Our reintroduction included a new, fresh website, revamped brand assets and a lot more ands—like expanding to a second location at the MAXAM Building.
Related Content: Simantel, The Agency of And: A Brand Position 40+ Years in the Making
#2 Driving Connection at the Data Distillery
One of our most unforgettable events of the year was the Data Distillery. We had the honor of welcoming over 50 people from 21 of our AMIN Worldwide agency partners for a dynamic and collaborative conference focused on the power of data. But it wasn’t all numbers talk. The connections we made at the event helped us grow as a community and as marketers. We learned together, dived into the art of storytelling and shared how to communicate data insights effectively. We are grateful to everyone who joined us, making this a truly memorable event that created meaningful connections for the future.
Related Content: The AMIN Data Distillery: Our 3 Biggest “A-ha” Moments
#3 Coming Together to Make a Difference
Our Just Cause committee has been hard at work all year long providing opportunities for our team to give back. From donations to volunteering, our goal is to help those around us. One of our favorite events from 2024 was our partnership with LULA, a local Peoria nonprofit that provides meal services to those in need when local soup kitchens aren’t open. Our goal was to provide 2-weeks-worth of shelf-stable meal kits for the people that they serve. We set aside three days for our team to complete this project – and in true Simantel fashion – we finished in one.
Related Content: Giving Back to Our Community
#4 Building Community in our Backyard
We’re all about turning up the fun and supporting our community. And what better way to do that than through our work with Choose Greater Peoria! Whether we’re celebrating the energy of GoDay, watching the sky light up at Red White & Boom, or getting our game face on at the Ledgestone Disc Golf Tournament, we’re all in for making Greater Peoria the place to be. These events aren’t just about having a blast—they’re about connecting with awesome people, creating unforgettable moments and showing our love for this incredible city. We’re pumped to be part of the excitement that makes Greater Peoria so special!
Related Content: The Choose Greater Peoria Initiative
#5 Prioritizing the “Life” in Work-Life Balance
We’re more than just excellent marketers —we’re individuals with rich, full lives outside of the office. Because for us, personal growth is just as important as professional growth. Our team members have hit so many meaningful milestones in 2024. We’ve had eight, (yes, eight!) employees welcome a new child into their life. Yes, we’ve begged them for cute baby pics. Other employees have picked up new hobbies, like canning, baking and gardening. Some have even moved into their forever home. Supporting our people through these life changes is what makes Simantel special—it’s about fostering a culture where personal and professional growth go hand in hand.
Related Content: Part of the Whole: How a Sense of Belonging Can be a Force in Productivity
We can’t predict everything that will happen in 2025, but we’re confident that we’ll continue to win both in the office and as people. See you next year!
