Four years ago, Simantel worked with Illinois Mutual to transition the company’s extensive printed annual report into a digital collection of policy-owner stories. Our team built upon this collaboration in 2012, producing three new videos to represent products and updates.
In conceptualizing this year’s theme, approach and messaging, we wanted to emphasize Illinois Mutual’s longstanding stability and values, while illustrating recent strides the Peoria-based insurance company has made with technology—helping its customers more easily prepare for their future.
The documentary-style videos have allowed Illinois Mutual to tell more vivid and powerful narratives for each of its markets:
- Life Insurance
- Workplace Insurance
- Disability Insurance
See how Illinois Mutual is making it possible for customers to be ready for tomorrow.
VIDEOS
Illinois Mutual – Ready to Live. from Simantel on Vimeo.
Illinois Mutual – Ready to Work. from Simantel on Vimeo.
