Joe Tower
Associate Creative Director

Strategy-minded story geek
and people-focused culture warrior.

As a leader...
  • Joe oversees copy, messaging and strategy and contributes to overall creative direction, with a focus on customer-facing industrial products and retail
  • Brings 10+ years of combined content creation, video production, immersive reality and copywriting experience to his role
  • Has worked in writing/publishing, entertainment marketing, commercial production and AR/VR/XR
  • Prior to joining Simantel, Joe founded and scaled a consulting company that helped aspiring authors get published. He also concepted, pitched or wrote numerous commercials for cable, and produced AR/VR/motion-capture experiences for Visa, the NFL, the 2020 Olympics and more (and was also a struggling screenwriter in LA).
  • Has directed projects featuring a World Cup champion, a Billboard musician, an NFL MVP, an Olympic mascot and an Elvis impersonator
  • Is co-chair of Simantel’s Just Cause Committee that organizes volunteer opportunities for Simantelites to give back to their communities

...and

Joe is a dedicated fundraiser for the Leukemia and Lymphoma Society, raising awareness and support for those impacted by blood cancer through runs, hikes and their annual Light the Night event—all in honor of his wife, Anna, a leukemia survivor.

Connect with
Joe Tower
on LinkedIn