- Joe oversees copy, messaging and strategy and contributes to overall creative direction, with a focus on customer-facing industrial products and retail
- Brings 10+ years of combined content creation, video production, immersive reality and copywriting experience to his role
- Has worked in writing/publishing, entertainment marketing, commercial production and AR/VR/XR
- Has directed and produced projects featuring a World Cup champion, a Billboard musician, an NFL MVP, an Olympic mascot and an Elvis impersonator
- Spent a number of years living large as a struggling screenwriter in LA, tending bar in dives and writing the occasional Food Network commercial
