- Helps oversee the copy and creative for his team, focusing on aftermarket industrial products in construction, mining, remanufacturing and other heavy industries as well as support technologies and services
- Maintains a direct relationship with clients and vendors, staying involved in regular touch bases, workshops, creative pitches, video productions and testimonial shoots
- Contributed to a Platinum Viddy and Creative Excellence Award-winning 50th anniversary campaign for Cat® Reman as well as a Platinum Viddy Award-winning “Mining Through the Ages” campaign for Cat RI
- Joined Simantel as a senior copywriter in February 2021, became the lead senior writer in October 2022 and advanced to associate creative director in March 2024
- Has more than 10 years of professional creative experience which includes working with accessibility in entertainment, writing audio description for major streaming services, directing (and performing) voice-over narration, and writing for healthcare, tech, science and entertainment news outlets
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