Along with other honors, Simantel won platinum-level 2012 MarCom Awards for our work on a pair of projects: “Don’t Shoot,” a citywide initiative to end gun violence, and “Say Thanks,” a joint effort by Caterpillar, and Mike Rowe, to salute skilled tradespeople.
Roughly 6,000 entries were received from around the globe, and we’re excited to share that all seven Simantel entries were recognized. Congrats to our clients and our co-workers!
City of Peoria
“Don’t Shoot” collateral won four platinum awards in the Video/Film/Informational, TV/PSA, Marketing Materials and Ads/Billboard categories. To date, the now award-winning overview video has received nearly 2,700 views on YouTube, which was released on Aug. 7, 2012.
Learn more about Peoria’s anti-gun effort and see the campaign work.
Caterpillar “Say Thanks”
Teaser campaign creative materials (including the overview video, billboard and web banners) won platinum in the Marketing/Promo Campaign/Marketing Materials category. Another piece of the campaign—the “Win a Pizza Party with Mike Rowe” contest—earned gold-level honors under the same category.
Check out Caterpillar’s salute to the skilled trades, including creative for all three contests.
Simantel
Rounding out the awards was our own 2011 digital holiday card, which earned gold.
Watch Simantel’s “Counting Our Blessings” video.
More about MarCom: Administered and judged by the Association of Marketing and Communications Professionals (AMCP), MarCom Awards is an international creative competition that recognizes outstanding creative achievement by marketing and communication professionals. Judging is based on work from those whose talents exceed a high standard of excellence and serves as a benchmark for the industry.
