If you weren’t able to tune into our media webinar, that’s ok. We recorded it for you to watch, send to a coworker or just archive for later.
What You’ll Learn:
In the past, advertisers spoke about media in terms of Paid, Owned and Earned. But do those categories matter anymore? Even if they do, how do you make sense of all the ways by which you can now take your message to an interested audience? As the media landscape continues to evolve, there is more content available today than ever before. Which also means, the volume of ads seen on a daily basis has increased dramatically. So, how do you cut through the noise?
Every year the advertising world declares it’s the year of…fill in the blank. But we’ll have a serious discussion about where people’s buying habits, technology and the political environment will take the world of advertising in the future. We will share our predictions about how advertisers will evolve their use of data and what concerns we have about social, regulatory and technological challenges with using it.
- Evaluate Channels
- Understand Buying Habits
- Leverage Different Media Types
- Craft a Story that Resonates
