…increase efficiency. As agencies transition to become more digitally-driven and data capable, creativity has NEVER been more important. Because if your creative idea isn’t strong, being integrated, digital, automated and…
…simple, measurable and realistic: Marketers have countless metrics they can pull to stress the necessity of a project. But more isn’t always better, especially when it comes to data. Use…
…data and B-to-B marketing. Both inside and outside of the industry, this is one of the most popular sources for news and marketing-related developments. TECHNOLOGY Wired – @WIRED This…
…a team member to oversee communication and potential conflicts of interest. In addition, here are some steps both sides can take to improve collaboration: Share data (and set up an…
…manager and I love my team, but the pace of change (MarTech, data, SEO/SEM, etc.) is impossible for them (and me) to keep up with. Any tips on how we…
…you’re giving away a high-value item, a contestant is willing to complete a longer form with more detailed questions. Use the data captured to build timely and relevant nurture campaigns….
…write to a form repost step from a canvas to capture the submission data. Make sure to set up a confirmation email on the form processing steps as a best…
…In marketing automation work, you can’t ask to see another customer’s database or integration. So, here are a few other ways you can judge experience. Is the agency certified? For…
