…data. The placements included Fluidium creative, as well as traditional product creative. To maintain interest, six different Fluidium scenarios were introduced over the course of the 2018 campaign with the…
…in the future. We will share our predictions about how advertisers will evolve their use of data and what concerns we have about social, regulatory and technological challenges with using…
…data to qualify leads. The dynamic online game caught the attention and imagination of their customers and garnered attention from the Muse Creative Awards in five categories: Digital Marketing Campaign…
…other data/technology partners, can be key. The workshop process helps to break down the silos that exist in many organizations and can align goals and people, making the implementation and…
…create a “share your knowledge” communication. The more people you engage, the more likely information will get shared. Reach out to teams managing data-driven marketing efforts. People who manage your…
…those questions is exciting. It’s not without some level of fear, but in the game of marketing, customer experience, data and technology, so much is possible. Mapping the Customer Experience…
…marketers?) The best way to improve your content is to understand what you have through a content inventory. Crawl your site. Pull your analytics data. Call your favorite hard-working, fun-having,…
…of data-driven content strategies powered by technology. That said, you’ll also hear an equal mix of talk about “orchestration” and “attribution” and “taxonomy” — marketing buzzwords for sure, but we…
