Three morning speakers will focus on how to use data to tell stronger brand stories

Peoria, IL — Peoria-based strategic marketing agency, Simantel, is inviting the community to attend three keynote sessions at an upcoming conference on September 24-26 at the Pere Marquette Hotel in Peoria. The event is centered around utilizing data to craft compelling narratives about organizations and their work and keynotes will delve into innovative approaches to captivate audiences, build brand identity and drive engagement.

The 3-day package begins at 8 a.m. each morning with breakfast and networking. Keynote discussions begin at 9 a.m. and will wrap up by 10:15 a.m. Speakers and their topics include:

  • Linh Peters, CMO/Customer Experience Champion — “From Data, To Insights, To Brand Identity: Finding the stories in data”
  • Prescott Shibles, CEO, Farm Journal – “Data Strategies to Influence & Accelerate the Buyer Journey”
  • Bruce Biegel, Principal, Winterberry Group – “Demystifying the Data Layer: The transformation of marketing data infrastructure & collaboration platforms”

“As an agency, Simantel is committed to driving meaningful connections between brands and the people they serve,” said Misty Klobucher, Simantel co-owner and principal. “Our desire to host a conference centered around the transforming power of data-driven storytelling is a testament to that. When we can help brands connect data in ways that tell compelling stories that resonate with their audience, the success is exponential. We knew we wanted to open up these perspectives to an even broader audience and that leaders in our community could benefit from these insights.”

Seats for the keynote attendance are limited and cost $249 for all three sessions. Anyone interested in attending should register using this link by Friday, September 20.While there is one price point for all three days, attending only one or two days will be worth the price of admission and presentations can be shared after the event for those who purchase tickets.

The overall event — titled the Data Distillery — takes place from September 23-26 and will bring together marketing professionals from over 20 states (and Canada) who are members of the Advertising and Marketing Independent Network (AMIN).

“We’re excited to welcome our agency network to the River City,” said Klobucher. “During their time here, they won’t only be gathering insights to take back to their agencies. They’ll also be experiencing some of the best things Greater Peoria has to offer.”

In addition to the roster of national speakers, AMIN agency participants will hear from local leaders, including Doug Cruitt, executive director of Distillery Labs, John Morris, CEO of the Peoria Riverfront Museum and Laura Cullinan, president of the Gilmore Foundation. They will also experience the Caterpillar Visitor Center and tours of Grandview Drive.

Simantel is an active member of this 50+ global agency network. Participation in AMIN helps independent agencies bring more value to their clients through access to actionable intelligence across industries, geographies and service lines.

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Simantel is a strategic marketing agency focused on working with its clients to solve business problems, all with an intention to build long-term relationships between brands and the people they serve. With over 150+ team members in 23 different states, Simantel is a one-of-a-kind creative + strategy partner, fully invested in bringing its 40+ years of experience to clients who share its values. Whether it’s solving a branding, customer experience or technology challenge, the company’s employees seek to always deliver exactly what clients need and then deliver more. That’s why Simantel is the agency of and.™ Learn more at Simantel.com.