The partnership provides clients with unmatched CX solutions and affirms Simantel’s position as a trusted partner in delivering exceptional customer experiences.
Peoria, IL — Simantel, a leading marketing and communication agency headquartered in Peoria, IL, recently hired Dan Eizans, founder and principal consultant of The Eizans Group, an esteemed business and marketing consultancy, as its new Director of Customer Experience (CX). Through this strategic move, Simantel also acquired all intellectual property (IP) from The Eizans Group, further bolstering its long-term goal of establishing a presence as a customer-centric agency.
“Simantel has a long history with Dan,” said Simantel principal and owner, Misty Dykema. “For more than a decade, we’ve been jointly helping clients with cutting-edge workshop methodologies and frameworks developed by The Eizans Group. Today I am proud to say that we now own these assets to use with all our clients. The strength of that suite of materials, coupled with Dan’s knowledge and skills now in-house at Simantel, will bring incredible value to our customers for years to come.”
Eizans brings an impressive track record of transforming businesses through customer-centric approaches to Simantel. His leadership will be instrumental in driving Simantel’s CX initiatives and ensuring their alignment with the agency’s long-term goals.
“Dan’s global experience in the automotive and financial industries complements our current client base so well,” said Erin Bowald, vice-president at Simantel. “His past work for clients like GM and Johnson & Johnson provides tangible examples for how we can direct Dan’s expertise in targeted ways to our clients who need real results, not just marketing solutions.”
By incorporating the innovative approaches from The Eizans Group, Simantel will elevate its offerings, providing clients with tailored strategies to enhance customer satisfaction and loyalty.
“Simantel is a bit bigger than boutique, yet clever and innovative enough to contend with the heavyweights,” said Eizans. “By joining the team, I can bring a business consulting approach to Simantel’s clients so we can solve any kind of problem they might come to us with.”
The acquisition of IP from The Eizans Group and the appointment of Eizans to the Simantel leadership team was official in late 2023.
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About Simantel: Over 40(ish) years of serving brands with creative and strategic marketing. Whether it’s construction, mining, energy, agriculture, transportation, education, finance or healthcare, Simantel helps brands set the bar in their markets. Our work has taken us around the world while being happily located in the heart of America. We do it online and off, nationally and globally, and we do it all with a focus on improving the customer experience. Simantel was founded in 1980(ish) in Peoria, Illinois, and has grown to 150+ team members in 22 different states. Learn more at Simantel.com.
