Peoria, IL — Simantel, a leading strategic marketing agency based in Peoria, IL, released its inaugural research report, Problem-solving Through Partnerships, a data-driven study that explores the critical role collaboration plays in business success.

Input from 272 marketing decision-makers across 44 U.S. states, spanning industries including retail, finance, insurance, manufacturing, construction and healthcare, uncovered that 77 percent of marketers believe long-term relationships yield more effective and efficient solutions — a striking alignment with Simantel’s own brand philosophy.

“When we set out to explore what really matters to marketers today, we wanted to get a better sense of the vision and values shaping the mindset of today’s marketers,” said Misty Klobucher, principal at Simantel. “What we didn’t expect was just how strongly people agreed on one thing. Trusted, long-term relationships are the key to success. Top marketers, no matter their industry, are prioritizing deep, lasting partnerships over transactional relationships. And there’s real power in that insight for any marketer looking to plan for the future.”

A New Lens on Marketing Partnerships

While the research reinforces the idea that collaboration is a critical driver of success, it also highlights a key truth: Organizations differ in their approach and posture toward partnership. The study introduces a preliminary archetype model that suggests marketing organizations fall into four distinct partnership mindsets.

  • Process-Driven Organizations, focused on structure, efficiency and defined workflows.
  • Strategy-Execution Organizations, goal-oriented, aligning marketing with broader business objectives.
  • Collaborative-Learning Organizations, valuing growth, open-mindedness, and diverse perspectives.
  • Innovation-Focused Organizations, embracing experimentation, new ideas and future-forward thinking.

However, Simantel emphasizes that this is just the beginning of the conversation.

“We see this research as a starting point, not a final answer,” said Jason Brown, insights director at Simantel. “The archetypes give us a framework for a conversation. Knowing where you are helps inform where you want to go, and this instrument allows us to provide a roadmap for stronger communication.”

What’s Next?

Rather than positioning the report as a definitive conclusion, Simantel plans to use this research to not only bolster its own client experience but also support the marketers they serve in understanding how ‘relationship-science’ translates to marketing success.

“We’re just scratching the surface,” said Klobucher. “As an organization that has built its business around the power of partnerships, this data takes us to next level, raising the bar on our long-standing commitment to knowing more about the very idea we’ve built our business around for 40+ years. I hope marketers are excited to read the report, dig in and understand what it means to them, and share the insights with their teams and leaders.” Problem-solving Through Partnerships is available for download at simantel.com/simantel-research.

 

###

About Simantel: Simantel is a strategic marketing agency focused on working with its clients to solve business problems, all with an intention to build long-term relationships between brands and the people they serve. With nearly 150 team members in 23 different states, Simantel is a one-of-a-kind creative + strategy partner, fully invested in bringing its 40+ years of experience to clients who share its values. Whether it’s solving a branding, customer experience or technology challenge, the company’s employees seek to always deliver exactly what clients need and then deliver more — not just adding value but creating it — proving that Simantel is more than an ad agency. It is the agency of and.™ Learn more at Simantel.com.