The evolution is driven by the desire to build successful partnerships and create lasting impact for clients based on a solid track record of long-term relationships seeded in mutual trust.
Peoria, IL — Simantel, a strategic marketing agency, recently unveiled its brand refresh as The agency of and.TM — a move that solidifies the company’s legacy and capitalizes on the global trends required to keep pace in today’s world.
“This is an exciting milestone for us,” said Misty Klobucher, Simantel president, co-owner and principal. “It not only speaks to what our agency has always delivered as part of our client experience, but also describes our commitment to a future where we need to innovate every day.”
Change is the Only Constant
The post-pandemic world impacted both Simantel and its clients in major ways. Faced with shifts in the workforce, product pipeline availability, financial security and geo-political impacts, Simantel’s B2B clients reported an overall feeling of overwhelm and a desire for a partner who could provide both confidence and innovation.
“It became clear that our clients were seeking trusted partners who truly cared,” said Klobucher. “As their needs grew and changed, so did our services and story. We recognized we were not the same company we were five years ago, and we needed to say so.”
Making Sense of ‘And’
As the foundation of the company’s core philosophies, ‘and’ is a word the agency owns as a guidepost for building connections, exceeding expectations and achieving outcomes. The new market position leverages more than 40 years’ experience of building a unique point of view and intellectual property around a culture of problem solving.
“By leveraging the power and meaning of such a simple word ‘and’ we’re telling the world that we are a company that truly loves the thrill of digging in to solve problems alongside our clients,” said executive creative director and vice-president, Chris Moehn. “We’re also helping our clients believe they have the ‘agency’ to not only pave a path ahead but also take some risks.”
Bringing ‘And’ to Life
While Simantel is not changing its name, logo or core values, the company has substantially revamped its overall look and feel, tone and design elements. The brand refresh highlights the agency’s mastery of building deep subject matter expertise in the industries their clients serve (including industrial and agriculture, quality of life and community brands). The new go-to-market position aligns with the evolution of capabilities and establishes a clear focus on clients who truly believe that success comes from a commitment to long-term professional partnerships.
“We pride ourselves in our desire and ability to jump into our clients’ worlds and learn their business inside and out,” said Erin Bowald, vice-president at Simantel. “This ‘all-in’ approach builds a foundation of trust and creates mutually beneficial partnerships with immense staying power. We want our clients to know that we ‘get them more’ and ‘give them more.’ ‘And’ is in our DNA and we won’t be complacent about bringing this client experience to life.”
For more information about the agency of and, please visit Simantel’s website at www.simantel.com or follow them on social media.
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Simantel is a strategic marketing agency focused on working with its clients to solve business problems, all with an intention to build long-term relationships between brands and the people they serve. With over 150+ team members in 23 different states, Simantel is a one-of-a-kind creative + strategy partner, fully invested in bringing its 40+ years of experience to clients who share its values. Whether it’s solving a branding, customer experience or technology challenge, the company’s employees seek to always deliver exactly what clients need and then deliver more. That’s why Simantel is the agency of and. Learn more at Simantel.com.
