To kick off Phase One of the 2012 Caterpillar “Say Thanks” campaign, we developed a teaser video that would generate excitement among Caterpillar employees, Cat dealers and—most importantly—Cat customers.
The video’s intent is to create hype (before the spring launch of phase two), and encourage people to say “thanks” to a skilled tradesperson for all the hard work he or she does to keep the world running. The campaign also features Mike Rowe, who is a proponent of the skilled trades so his partnership with Caterpillar makes perfect sense. Check it out!
