Analytics and Research Archives

An intentional approach to gathering, storing and analyzing data can help you turn raw data into real business impact.

Simantel Insights Director, Jason Brown shares his perspective on our inaugural research study and why it’s important for today’s marketers.

Spoiler alert: storytelling with data, the evolving data landscape and AI are game-changers for all marketing strategies moving forward.

Our take on this year’s State of Marketing Report and what the research means for the future of marketing.

Forecasting continues to bubble to the top of executive and marketing leader wish-lists.

We predict that discussion and planning around first-party data collection will take center stage in 2024.