Analytics and Research Archives

Simantel Insights Director, Jason Brown shares his perspective on our inaugural research study and why it’s important for today’s marketers.

Spoiler alert: storytelling with data, the evolving data landscape and AI are game-changers for all marketing strategies moving forward.

Our take on this year’s State of Marketing Report and what the research means for the future of marketing.

Forecasting continues to bubble to the top of executive and marketing leader wish-lists.

We predict that discussion and planning around first-party data collection will take center stage in 2024.

Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.