Analytics and Research Archives

We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.

Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.

This client Q&A includes marketing budgets, banner ads and campaign performance.

Thanks to technology, there are now ways to attribute your marketing funds. Watch more.

Our VP of Strategic Services talks data obstacles and how to dig in and get real.

In honor of Halloween, we’re discussing why data can be so scary and how to confront it.