Creative Archives

Senior strategist Laura Baumgardner and executive creative director and vice president Chris Moehn share their hot takes on brand guidelines.

A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.

A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.

Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.