CX Strategy Archives

When done thoughtfully, influencer marketing not only elevates your brand’s visibility but builds relationships with new customers in a lasting way.

Building a three-year roadmap isn’t just about planning ahead—it’s about unlocking possibilities.

Simantel owner and principal, Misty Klobucher shares insights into the shift from short-term campaigns to long-term programs.

Forecasting and futures thinking have become more important than ever for brands to consider when crafting long-term plans.

Our take on this year’s State of Marketing Report and what the research means for the future of marketing.

A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.