CX Strategy Archives

An intentional approach to gathering, storing and analyzing data can help you turn raw data into real business impact.

When done thoughtfully, influencer marketing not only elevates your brand’s visibility but builds relationships with new customers in a lasting way.

Building a three-year roadmap isn’t just about planning ahead—it’s about unlocking possibilities.

Simantel owner and principal, Misty Klobucher shares insights into the shift from short-term campaigns to long-term programs.

Forecasting and futures thinking have become more important than ever for brands to consider when crafting long-term plans.

Our take on this year’s State of Marketing Report and what the research means for the future of marketing.