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Analytics and Research
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CX Strategy
Two Types of Personas: How to Choose?
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
We Mean Business – More Than a Brand Position
From traditional to digital. Get the dirt on our 20+ year partnership with a nationally recognized leader in agriculture, LG Seeds.
Simantel: Located at the Intersection of B2B and B2C
B2B and B2C are not mutually exclusive, at least at Simantel they’re not. Here’s our take.
New Year. New Goals. Kick Them Off With a Workshop.
Read how workshops can help you renew a business focus, drive alignment or implement a new strategy.
Dreamforce 2019: Capturing the Moments That Matter
Check out our recap with key takeaways from this year’s Dreamforce conference.
Confronting Marketing Trends for 2020 and Beyond
Let’s talk through some major marketing pain points and how you can overcome them moving forward.
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