Marketing Automation Archives

Analytics and Research, Content Strategy, Marketing Automation, Technology

Let’s talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.

When Innovative Brands Collide

A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.

Lead Quantity and Quality, You Can Have Both

See how Cat Marine implemented a strategic program to drive not just quantity of leads, but quality too.

Choosing a Partner is as Easy as P.I.E.

When looking for a marketing automation expert, find a company interested in being a true partner, which requires integrity and experience.

Celebrating a Milestone

Many brands miss the opportunity to leverage a milestone in their content strategy. Here’s how one company did it – and very successfully!

The Do’s and Don’ts of Eloqua’s New Editor

The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.

Eloqua and Facebook Lead Gen Ads are Now Friends

If you’re ready to get started on social lead gen ads and are looking to connect Eloqua with Facebook, this whitepaper is for you.

Who Are You? Why Personas Make for Better Marketing.

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.