Technology Archives

Whether you’re a fan of AI or not, we expect to see a continued increase in its use in B2B marketing in 2024.

Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.

AI is all the rage. Here’s our take on this powerful tool and a few considerations marketers must keep in mind.

Looking to purchase or migrate to a new marketing automation solution? Use these five criteria to evaluate your options.

The low-down on learnings from the Salesforce State of Marketing Report, 8th edition.

A closer look at four valuable Marketing Cloud Account Engagement reports you can implement today.