Technology Archives

Are relative timeframes giving you a hard time? We created an app for you.

Let’s talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.

Lead Quantity and Quality, You Can Have Both

See how Cat Marine implemented a strategic program to drive not just quantity of leads, but quality too.

The Do’s and Don’ts of Eloqua’s New Editor

The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.

Calculating Calculators

We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.

Driving Quality Leads on Social

If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.