Thought Leadership Archives

Analytics and Research, Thought Leadership

It’s Raining Leads: Targeting Using Data

If you live in the Northern Hemisphere, you’re likely talking about how cold it is. Let’s talk about delivering the right message depending on the weather.

Eloqua and Facebook Lead Gen Ads are Now Friends

If you’re ready to get started on social lead gen ads and are looking to connect Eloqua with Facebook, this whitepaper is for you.

Who Are You? Why Personas Make for Better Marketing.

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.

5 Steps to Better Research

These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.

The Mailbag: A Client Q&A

This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.

3 Steps to Conversion Bliss

Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.