Company

Teaming with AMIN Europe

Simantel and partners create materials for Caterpillar EAME Dealer Awards.

Written by simantel

Published on December 2, 2013

Susie Ketterer, Simantel principal and president of Advertising and Marketing International Network (AMIN) Americas, traveled to Switzerland to attend the Caterpillar EAME 2013 Dealer Marketing Awards, held Nov. 6 in Geneva. Accompanying her were friends from fellow AMIN partner agency B+G, Switzerland.

Both Simantel and B+G, along with Thinking Juice, worked together to design and develop elements for the awards ceremony, including the event’s theme, program and video. (Check out the program and video below.) The event is a unique opportunity for Cat^® dealers to learn what their counterparts in Europe, Africa and the Middle East are doing in:

Direct marketing
Trade shows and customer events
Business intelligence
Advertising campaigns
Customer experience

A total of 24 dealers from all territories participated, submitting 95 of their best marketing initiatives for a chance to be recognized in front of their peers for one of 18 awards.

Taking home the prestigious overall award was dealer Mohamed Abdulrahman Al-Bahar. Finning and Barloworld Equipment received second- and third-place honors. Congratulations to them and all the other winners for their extraordinary work.

EVENT VIDEO

EVENT PROGRAM

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