Quality of Life Brands, Work

Meet Methodist

For its new campaign, see why Methodist's billboards to say "hi" to Caterpillar...

Written by simantel

Published on February 3, 2010

Has a hospital ever said “Hi” to you before?

Methodist Medical Center wanted to introduce itself to Caterpillar employees and retirees when it became a health care provider under the company’s insurance plan. What better way to introduce yourself than to say “Hi”?

A portion of the campaign showed the creative work on billboards around town, located strategically where Caterpillar employees would see them…

TEASER BILLBOARD

BILLBOARDS

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